Helava meaning, "BEAUTIFUL" in my mothers native tongue in Rotuman, a beautiful island(Rotuma) governed under the Fiji Islands.
My career and social life has always kept me by the water. This label originated from the Fiji Islands when we launched its name with Fiji's Fashion Week 2015 for local and International designers of the Pacific Rim.
Since returning from work in Europe end of 2016, i have been slowly building up my own tropical collection on the side. What an adventurous yet challenging time it has been to re-establish this Fiji Island brand after we featured in Fiji Airways Magazine Oct. issue 2016. It was then i realised i this opportunity only lasts once in a life time and i found my mojo and yes was up for a challenge in promoting this label in Sydney, Australia, so never say never!!